Learn the Secret to Setting Your Organization Apart


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It’s no secret that our marketplace is getting more and more competitive.

Whether your goal is to win new business, attract top talent to your organization, or most likely... both, a clearly defined differentiator can be the difference between success and failure.

Today’s customers and potential hires have more options than ever before, and what may have worked for you in the past, is not guaranteed to work going forward.

Unfortunately, many business struggle to clearly articulate that key component that elevates one's value and identifies them as the right fit for customers and potential hires alike.

Discover Your Upper Arrow and Set Your Organization Apart


Sydne Jacques is the creator of the Upper Arrow Framework which has been described by her clients as “what they should have taught us in business school.”

The Upper Arrow is a simple, yet highly effective methodology that anyone can leverage to discover their key differentiator to elevate their brand, attract top talent, and close more business.

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The Upper Arrow Framework Helps Organizations To...

Set Themselves Apart from their Competition

Discover and Embrace Their Unique Value Proposition

Elevate their Brand and Close More Business

Attract and Retain Top-Talent

Deliver an Unparalleled Customer Experience

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What to Learn Powerful Ways to Collect Meaningful Data in Your Organization?

Download this free guide to collecting the data you need to build stronger connections, strengthen your employee’s engagement and retention, and discover new ways to create a culture by design.